1. Having the title at the bottom with the eddited city skyline and greyscale clouds above gives a very professional look to the magazine. Also having the release date at the bottom is eye catching and is also near to the title. This use of effective layout salylance, this can reflect to Gunther Kress (media theorist on layout and visual design.
Gunther Kress:
Information value:
Elements placed in specific "zones" of an image carry corresponding informational values. The division of the page into left and right, top and bottom, and center and margins define these zones. The image to the left summarizes the zones and their corresponding informational values: given and new, ideal and real, nucleus and dependents.
Salience:
Elements are given varying levels of salience---they attract the viewer's attention to different degrees. Salience is created through relative choices in color, size, sharpness and placement. Often, vectors created by the shape and placement of elements help lead the eye from one element to another, in order of decreasing salience.
2. This was another layout idea i had. Putting the title at the top half of the film poster, this draws you eyes towards the cast of the film and also stands out more to readers. However we are sticking with the first layout option with the title at the bottom of the film poster. Personally this looks more professional.
(another media theorist on layout and visual design is 'Theo Van Leunen')
Theo Van Leunen:
'The elements of the media text are made to attract the viewer's attention to different degrees. This can be achieved through choices as the placement of a feature in the foreground or background, their size and the differences in tonal value (or colour), differences in sharpness for example.'
both of these media theorists have identified the importance in elements of magazines and websites and how they are arranged in a way that attaches a degree of importance and informational values to them.
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